Case study · 1 min read
Loverzz: 1M downloads and $40K MRR on ambassadors alone
Loverzz is a couples app. Flash Studio reports that the app reached 1M+ downloads and $40K MRR during a nine-month creator program with no paid media reported.
The results
Flash Studio-reported app totals for a nine-month program: 1M+ downloads and $40K MRR. These are app outcomes, not a claim that every download was caused by a creator. No paid media was reported for this program.
How the program ran
The roster went live in month 0 and the first videos were out in week 1. Each ambassador ran an account dedicated to Loverzz and posted about 30 videos a month, native to the feed rather than read as an ad.
Campaign-linked downloads were reviewed by creator, so weekly briefs could favor the concepts associated with stronger observed results.
What the app keeps
The creators, the accounts and the video library stay with the app. The best organic videos double as ad-ready creative, already tested by their organic performance.
Common questions
Sources and further reading
Campaign figures are reported by Flash Studio for the stated period. The App Store link confirms the app identity; the linked visuals show only the data visible in those snapshots.
Put the next idea to work.
Flash Studio recruits creators, runs the content program and reports campaign performance in Volume. Talk through the right starting point for your app.
Talk about your app ↗
