Case study · 1 min read
Loverzz: 1M downloads and $40K MRR on ambassadors alone
Loverzz is a couples app. In nine months, a roster of creator ambassadors took it to 1M downloads and $40K in monthly recurring revenue, with $0 spent on paid media and every install traced back to a creator.
The results
1M downloads, $40K MRR and a 180% ROAS over nine months. No paid media: the growth came from creator accounts dedicated to the app.
How the program ran
The roster went live in month 0 and the first videos were out in week 1. Each ambassador ran an account dedicated to Loverzz and posted about 30 videos a month, native to the feed rather than read as an ad.
Downloads were tracked per creator from day one, so the weekly brief could double down on the concepts that converted and cut the ones that did not.
What the app keeps
The creators, the accounts and the video library stay with the app. The best organic videos double as ad-ready creative, already tested by their organic performance.
Common questions
Sources and further reading
Platform-specific guidance comes from the primary sources below. The operating recommendations are Flash Studio’s editorial guidance.
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