Case study · 1 min read
Gustino: 18.6M views and 19.3K downloads in 50 days
Gustino is a recipe app. In 50 days, more than 100 creator accounts posting daily across TikTok, Reels and Shorts brought 18.6M views and 19.3K downloads.
The results
18.6M views, 3,696 videos posted and 19.3K downloads in 50 days: 5K views per post and a 1.8% conversion rate from view to download.
How the program ran
Kickoff call on day 0, first videos live on day 2. From there, 100+ accounts posted every day across 3 platforms, in the US and in Italy.
The top account, cookingwithkaya., gained 7.9M views on its own, and its best video passed 3.9M views.
Measured in Volume
Every view and every download is attributed per creator and per video in Volume, the same dashboard the Gustino team reads in its own login.
Common questions
Sources and further reading
Platform-specific guidance comes from the primary sources below. The operating recommendations are Flash Studio’s editorial guidance.
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